From locking lips under the mistletoe, to sharing a midnight smooch on New Years Eve, the gift of the kiss is an popular way to ring in the holiday season. But what is it about the kiss that makes it so meaningful? The instinctual nature behind kissing lies within the sensation of touch. Touch is the most intimate form of communication between human beings, and the first language we learn as infants. When we kiss, especially a first kiss, our brain releases endorphins and dopamine, which makes us feel happy. Touch creates connection and bond unlike any other sense, and the power of the kiss communicates emotional signals of love, affection, gratitude, and the celebration of new beginnings. The significance of touch is an important reason for taking excellent care of our skin, as it influences inviting, desirable communication. Just as we are impartial to fabrics that our silky and pleasant to the touch, the same applies to our skin and what we want to feel from others. Soft, touchable skin communicates health, warmth and attraction. So when you pucker up this season, make sure your gift of the kiss is soft, for a lasting, unforgettable impression. For a kiss says more than words could express.