Why is serum important?

Are you constantly on the lookout for beauty products that help to slow down the aging process? Even though our bathroom shelves are equipped with essentials like sunscreen, eye cream, and moisturizer, a face serum is something that can often be overlooked but is a powerful anti-aging essential that should really be part of your daily skin care regimen.

At first choosing a serum to add to your skincare routine might be quite overwhelming considering all of the options out there! Skincare should never stress you out (and no one wants stressed skin!). But there is no need to be confused because we have done all the thinking and research for you! Our goal is it to make skin care simple yet highly effective so you do not need multiple serums to treat your face.

Dr. Kaplan understands that nowadays we are time-starved, he wants to offer you simple and highly effective skincare solutions, so he has included the finest and most effective ingredients into the KAPLAN MD line, so you do not have to reach for multiple products to get the results you want. This includes the Cellular Rejuvenating Concentrate. A serum that covers multiple skin care concerns in just one bottle.

A serum should be your go-to product to improve the overall look of your complexion. The Cellular Rejuvenating Concentrate contains 50% Hyaluronic Acid not only to plump your fine lines and wrinkles but it also helps to deeply hydrate the skin. Our serum is like superfood for your complexion with 22 organic extracts, Bio Fusion 3s ( Our exclusive complex of 3 Plant Stem Cells to help increase the skin’s ability to regenerate new collagen and protects against environmental stress), Marine Collagen Peptides to help increase skin firmness and elasticity, and Nobel-Prize winning DNA Technology to slow the aging of skin cells.

This exclusive blend of ingredients helps your skin to increase firmness and elasticity while reducing the appearance of wrinkles.

Independent clinical testing revealed 68% increase in skin firming and lifting as little as two weeks of continued use”

Plus the comfort of knowing that all our products are free of parabens, sulfates, gluten and petroleum jelly. And of course, all our products are cruelty-free!

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